We are delighted to reveal our first ever TV advert for Wellsoon, our private surgery brand.
“Back to your Best” is a 30-second spot which begins by asking, “What if your knee or hip stopped giving you jip?” and takes the audience on a feel-good journey of sunny days, holidays and living life to the full.
The contemporary illustration depicts happy and energised characters being active, getting back to gardening, travelling, sporty hobbies and feeling their best again.
The ad is set to the track “Let the Sunshine in”, originally recorded by the Fifth Dimension, and ends with the voiceover and call to action, saying: “What if we’re called Wellsoon for good reason?”
““Back to your Best” is a 30-second spot which begins by asking, “What if your knee or hip stopped giving you jip?”
Created in partnership with agency Bountiful Cow and the group’s in-house creative shop Supernova, the TV campaign will air on all major TV channels nationally Monday to Friday daytimes, from the 1st May to the end of July.
A regionally targeted media presence runs on ITV, covering those locations in close proximity to Practice Plus Group’s 10 hospitals and surgical centres across the country.
Alyson Lockley, Chief Marketing Officer at Practice Plus Group, said:
“Wellsoon stands out from the pack as a distinctive, accessible brand with a warm and friendly tone of voice. We want to be people’s helpful ally in the complicated, often intimidating and costly world of private hospitals, to be on their side offering support every step of the way before, during and after their operation. Wellsoon is about recovery not just rooms, focused on giving people more of their life back as quickly as possible. The fact that Wellsoon offers transparent surgery pricing with no hidden costs is the cherry on the cake.”
“Wellsoon stands out from the pack as a distinctive, accessible brand with a warm and friendly tone of voice.”
Alyson Lockley, Chief Marketing Officer at Practice Plus Group
